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2-in-1 Baby Stroller with Bassinet Mode – Folding Infant Newborn Pram Stroller with Reversible Seat – Toddler Strollers for 0-36 Months Old Babies (Gery)

Original price was: €199.99.Current price is: €83.96.
-64%
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72 inch Large Ceiling Fans with Lights and Remote. Indoor/Outdoor Black Modern Ceiling Fan for Kitchen Living Room Patio. 6 Speed Reversible Quiet DC Motor. 3 CCT. Dual Finish 8 Blades

Original price was: €510.47.Current price is: €183.60.
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Amazon Basics Air Circulator Fan. Desk Fan for Bedroom. Home and Office. With 90-Degree Tilt Head. 3 Speed Settings. Lightweight (3 LBS). 35 Watts. Black. 11.1W x 6.3D x 10.9H

Original price was: €95.45.Current price is: €36.69.
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Amazon Basics Electric Kettle with Glass Carafe for Tea and Coffee. BPA-Free. Fast Boiling. Auto Shut-Off. 1.1 Quarts. 1500W. Glass and Steel

Original price was: €207.00.Current price is: €76.76.
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Apple iPhone 14 (Renewed). 128GB. Blue – Unlocked

305.54
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Apple iPhone 16 Pro Max. US Version. 256GB. Black Titanium – Unlocked (Renewed)

809.69
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Apple MacBook Air 13” M1

16,231.98
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Apple MacBook Pro 13” M2

14,770.84
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Apple MacBook Pro 16″ M1 Max

12,850.78
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Apple MacBook Pro 16″ M1 Pro

9,178.08
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BDEUS Dual Layer 5 Inch Memory Foam Mattress Topper Queen Size. 2 Inch Gel Memory Foam Plus 3 Inch 1450 GSM Down Alternative Quilted Pillow Top Mattress Pad Cover.Dark Gray

Original price was: €138.63.Current price is: €71.96.
-81%
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Bedsure Orthopedic Dog Beds Large Sized Dog – Washable Large Dog Cat Bed Waterproof. Comfort Dogs Couch Sofa with Washable Removable Cover. Pet Bed with Nonskid Bottom. Grey. 35

Original price was: €119.33.Current price is: €22.47.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.